Elizabeth speaks to operational leaders, administrative professionals, nonprofit teams, and industry groups that need practical AI guidance — not hype. Each talk is built around a real decision the audience has to go back and make on Monday morning.
Each of these has been delivered at industry forums, association conferences, or in-house leadership sessions. All can be tailored to a 45-minute keynote, a 90-minute working session, or a half-day workshop.
75% of knowledge workers are already using AI at work — over half brought their own tools without IT approval. This session walks audiences through the eight components of a workable AI policy, real cautionary tales (Samsung, Amazon, the law firm with fabricated citations), and an in-room activity to draft a v1 policy before they leave.
Best for: HR leaders, executives, board audiences, Chamber forums.
Administrative professionals are usually the first people in a company to try a new AI tool — and the first to spot the risks. This workshop covers the four most common AI security risks, four best-practice safeguards, and includes a role-play exercise where attendees practice pitching a new AI tool to their boss using a fill-in-the-blank planner.
Best for: admin professional associations, EA conferences, ops teams.
Built originally for free and charitable clinics, this hands-on workshop teaches nonprofit staff how to use generative AI for donor outreach, volunteer recruitment, and grant writing — while keeping the human relationship at the center. Includes the "spot the fake" exercise on AI hallucinations and a live activity creating a custom nonprofit GPT.
Best for: nonprofit conferences, foundations, mission-driven organizations.
A practical workshop walking nonprofit leaders through the AI toolkit that actually matters for their day: ChatGPT for donor and grant work, NotebookLM for synthesizing program research, and the policy guardrails to use them safely. Includes nonprofit pricing for major AI tools.
Best for: nonprofit leadership retreats, board development sessions.
A keynote-friendly session built around a nine-step framework for writing prompts that work the first time. Uses real working examples — a CFO transition timeline, a cover letter co-written with AI, an article summary — and ends with attendees writing and testing their own prompt in the room.
Best for: women's leadership conferences, ERG events, professional development.
A panel-style session on the very real friction points between Boomers, Gen X, Millennials, and Gen Z at work — communication styles, retention motivators, and leadership expectations. Includes the business case for multi-generational teams and concrete hiring and engagement strategies that actually move the needle.
Best for: HR conferences, leadership programs, panel formats.
Developed inside the fuel and lubricant distribution industry, this workshop shows how a thin marketing team can use AI to do the work of a full department — SEO content for niche industries, B2B audience personas (fleet managers, commercial users, industrial buyers), marketing roadmaps, and customer-engagement content. Uses real prompts and real outputs from B2B industrial work.
Best for: trade association events, industry trade shows, B2B sales leadership offsites.
A workshop on the four pillars of responsible AI use for communications teams — brand voice protection, disclosure standards, hallucination defense, and crisis discipline. Includes a hands-on session building a brand voice GPT, a crisis playbook activity, and the high-leverage / human-first sort that every comms team needs in writing.
Best for: corporate communications teams, marketing leadership offsites, agency staff training.
Reframes the "AI will replace PMs" question into the one that actually matters: how does the PM role evolve when the routine work disappears? Covers four shifts — from reporter to interpreter, from facilitator to navigator, from documenter to decision-broker, from process-keeper to risk strategist. Includes hands-on practice with three AI workflows that buy back PM hours immediately.
Best for: PMI chapter events, PMO leadership offsites, program management forums.
Sessions are designed around the working session, not the lecture. Common formats include:
Industry-specific landing pages with the talks, resources, and concerns most relevant to each audience:
Grant writing, donor outreach, mission alignment, funder transparency.
Healthcare & clinicsHIPAA, source verification, free & charitable clinic operations.
HR, L&D & admin prosShadow AI, hiring bias, intergenerational adoption, training design.
Project Management ProsStatus reporting, decision memos, risk registers. Built for PMI chapters.
Comms & marketingBrand voice, disclosure, hallucination defense, crisis playbook.
Industrial & B2BEnergy, propane, trucking, manufacturing, utilities, ag.
Also presented for:
A sampling of audiences over the last year, plus what's on the calendar.
From Reactive Execution to Strategic Leadership: The PM in the AI Era. Co-presenter session for the Olympia PMI chapter.
Navigating the AI Frontier: Building Your Company's AI Policy. Live policy-drafting session for regional business leaders.
AI for Good: Keeping the Human in the Loop. Hands-on workshop for free and charitable clinic staff across the state.
Panel-style session on the friction points between generations at work, co-presented with leadership from Walmart.
Unleashing Potential: Leveraging AI to Advance Your Career Growth. Keynote on the nine-step prompt framework for professional women.
Half-day and full-day working sessions for leadership teams across nonprofits, healthcare, communications, and industrial B2B.
"Great job yesterday. So great tips and things to know about AI!"
— Reanette Etzler
Keynote Speaker · John Maxwell Executive Director
A single signature talk delivered at a conference, leadership event, or association meeting. Tailored intro and case examples to fit the audience.
A working session built around hands-on activities, worksheets, and live tool use. Attendees leave with a v1 artifact — a policy draft, a prompt library, a pitch plan.
A focused session for a leadership team that needs to make an AI decision — adopt a tool, draft a policy, or set a position. Pre-call to tailor the discussion to the actual call you have to make.