Audiences / Communications & marketing

For the teams responsible for what gets said.

Communications leaders, marketing teams, and corporate affairs functions sit on the highest-leverage AI use case in the company — and the highest reputational risk. Every press release, donor letter, internal memo, and social post is a place AI can save hours or end a career. The difference is whether the team has rules of the road and the judgment to apply them.

Elizabeth has presented to marketing and communications audiences in industry forums and women's leadership conferences, with content drawn from real B2B marketing engagements — including industry-specific work for energy and trade audiences.

A — What you're up against

Four challenges on your desk this quarter.

B — Talks built for comms & marketing teams

Two signature sessions, tailored to your room.

AI for Communications: Speed Without the Reputational Risk

A workshop format that walks comms teams through the high-leverage / human-first sort, the four pillars of responsible comms AI use (brand voice, disclosure, hallucination defense, crisis discipline), and a hands-on session building a brand voice GPT and a stakeholder summary prompt. Includes a crisis playbook activity.

Best for: corporate communications teams, marketing leadership offsites, agency staff training.

Unleashing Potential: Leveraging AI to Advance Your Career Growth

A keynote-friendly session built around a nine-step framework for writing prompts that work the first time — particularly useful for marketing and comms professionals who write daily. Real working examples include social posts, summaries, and stakeholder messaging. Attendees write and test their own prompt in the room.

Best for: marketing departments, agency teams, professional development days.

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C — Resources for comms & marketing teams

Where to start.

AI for Communications Teams

The full guide — the high-leverage / human-first sort, four pillars (brand voice, disclosure, hallucination defense, crisis discipline), a working prompt library for tone variants and stakeholder briefings, and a step-by-step crisis playbook.

Open the guide →

Spot the Fake: Verifying AI Output

Real examples of AI-generated fakes (court briefs, reading lists, donor stats), why your brain misses them, and a five-step verification protocol you can build directly into the publication workflow. Essential reading for any team putting AI-assisted content in front of an audience.

Open the guide →

AI Prompt Framework

A nine-step framework for writing prompts that work the first time. The framework underneath every prompt in the comms guide — useful when you need to write your own for a new use case.

Open the prompts →

AI Policy Starter Kit

Eight policy components and a 30-day plan to draft your v1. For comms teams specifically, the priority sections are transparency & communication (disclosure rules), human oversight (review steps for external content), and approved tools (which platforms touch what data).

Open the kit →

D — Book a session

Bring this to your team or department.

Common engagements: corporate comms team workshops, marketing department offsites, agency staff training, and tailored half-day sessions for in-house comms leadership. Every session uses your real content as the working examples.

Book a session →

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