Audiences / Industrial & B2B

AI for industries with field crews and paper invoices.

Energy, fuel and lubricant distribution, propane, trucking, manufacturing, construction, utilities, and ag — these are industries where the work is physical, the customer relationships are long, and the workforce is rightfully skeptical of anything that sounds like a tech industry trend. AI fits in here. But it has to fit the actual rhythm of the business: route plans, delivery windows, customer service in a B2B sales motion, and operations that can't be paused for a pilot.

Elizabeth works inside a traditional B2B industry — fuel and lubricant distribution — with the field operations, paper-heavy workflows, and skeptical-by-default workforce that comes with it. The talks are built for leaders who have to convince their own team first.

A — What you're up against

Four realities tech audiences don't have.

B — Talks built for industrial & B2B audiences

Three signature sessions, tailored to your room.

AI for B2B: Marketing, Sales, and Customer Engagement

A workshop format covering AI for industrial and B2B marketing: SEO content for niche industries, B2B audience personas, content calendars, customer engagement workflows, and the prompts that produce sales-team-ready output. Built from inside the fuel and lubricant distribution industry — the kind of B2B context where one marketer often does the job of a full department.

Best for: trade association events, industry trade shows, B2B sales leadership offsites.

Navigating the AI Frontier: Building Your Company's AI Policy

A working session on the eight components of an AI policy — calibrated to industrial settings where operational data, pricing, customer contracts, and IP are the highest-value protections. Includes the Samsung source-code leak as the most-relevant cautionary tale for industrial teams.

Best for: trade association forums, executive leadership retreats, Chamber events.

Ask the Experts: Navigating Intergenerational Challenges in the Workplace

A panel-style session on the friction points between Boomers, Gen X, Millennials, and Gen Z at work — particularly relevant in industrial settings where the senior workforce is heavily Boomer/Gen X and field hiring is increasingly Millennial/Gen Z. Includes hiring practices, retention motivators, and adoption dynamics for new technology (including AI).

Best for: industry HR conferences, leadership development programs, workforce strategy sessions.

See all signature talks →

C — Resources for industrial & B2B teams

Where to start.

AI Policy Starter Kit

Eight policy components and a 30-day plan to draft your v1. For industrial teams, the priority sections are data privacy (operational data, pricing, customer contracts), intellectual property (proprietary processes and customer histories), and approved tools (clear list of what's vetted, what's not).

Open the kit →

AI for Communications Teams

For B2B teams running marketing on a thin staff. Covers brand voice protection (so your industrial brand doesn't drift toward generic SaaS prose), audience persona development, content variants from one source, and SEO rewrites. The prompt library is designed to be lifted directly.

Open the guide →

AI Prompt Framework

A nine-step framework for prompts that produce industrial-grade output the first time. Worked examples include B2B market research, customer persona development for fleet managers and commercial users, marketing roadmaps, and SEO content rewrites.

Open the prompts →

Spot the Fake: Verifying AI Output

For industrial teams using AI in customer-facing content — proposals, fleet pitches, B2B case studies, trade press articles — verifying every stat and citation isn't optional. Includes a five-step protocol you can build directly into the publication workflow.

Open the guide →

Pitching AI to Your Boss

For ops, dispatch, customer service, and admin staff who've spotted an AI tool worth adopting and need to bring leadership along. Especially useful in industrial settings where AI proposals get viewed through a "tech hype" lens by default — the planner reframes the pitch around value, security, and rollout.

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D — From a recent audience

"Absolutely loved hearing you speak!! Thanks for sharing with us!"

Jennifer Kuklinski
Performance Intelligence Consultant, Nuclear Operations

E — Book a session

Bring this to your trade group or leadership team.

Common engagements: trade association conferences, industry trade shows, executive offsites for industrial businesses, sales leadership retreats, and half-day workshops for marketing or ops teams. Every session is grounded in the operational reality of B2B industrial work — not generic AI hype.

Book a session →

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